Many marketers realize that generating qualified leads and converting them sales is the key to a successful marketing campaign. But quality lead generation can be easier said than done.
A methodical, strategic inbound marketing program can be the difference between success and failure.
This white paper provides specific advice for small to mid-size companies that target engineers and other technical professionals on the importance of inbound marketing and the 4 key marketing elements of inbound marketing.
1. Search engine optimization - p. 6
2. Blogging - p. 7
3. Social Media - p. 10
4. Lead Nurturing Programs - p. 13
"TREW Marketing's integrated approach and diligent execution... delivered record results for Silex. The conversion to leads and sales opportunities has exceeded expectations" David Smith, President and CEO of Silex Technology