We all ultimately want the same thing from marketing: a consistent flow of high quality leads that help fuel new sales opportunities and drive growth. But how do you do this effectively and efficiently with today’s constantly changing landscape of marketing choices?
The answer lies in part on integrating a methodical inbound marketing program that centers around consistent creation and publishing of targeted content across diverse media channels.
Using key statistics, case studies, and TREW Marketing’s long history building integrated marketing plans for technical audiences, this white paper seeks to educate business leaders at small to mid-size companies targeting technical professionals on the importance of inbound marketing and the 5 key marketing strategies of this approach:
- Search Engine Optimization
- Social Media
- Web Lead Generation
- Lead Nurturing Programs