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Smart Marketing for Engineers: Product Launches

describe the imageGenerate buzz, drive visits to your website, and set yourself up for increased leads and sales that drive sustained growth through a product launch.

This e-book, written specifically for the business owner, product manager, and marketing leader, prepares you to launch a product targeted to technical audiences in the B2B space.

Smart Product Launches for Engineers, part of the Smart Marketing for EngineersTM Series from TREW Marketing, provides a framework for developing your product launch plan, discusses how to position your product in the marketplace, and includes practical tips for choosing, implementing, and measuring smart marketing activities and tools. It also includes case studies of three diverse, successful product launches.

Finally, help define the mix of marketing tools that will best help you meet your objectives. Explore some examples of clients we have worked with and how their diverse goals and mix of marketing activities effectively helped them achieve success.

In this guide:

  1. Plan Your Launch

  2. Brand Your Product

  3. Determine the Marketing Mix

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